Do I need business
cards?
Yes.
- Business cards are an important part of your marketing strategy.
- Your business card is often part of the first impression of your business
potential customers have.
- Without a business card gives an unprofessional impression.
- Without a business card you will be forever writing or dictating your contact
details to someone.
- Details
on random pieces of paper are likely
to get lost or potential
customers may forget why they have your
contact information.
Once you are established you will need a properly printed business card.
However, it is better
to hand over a neat piece of paper showing appropriate details than nothing
from the minute you decide that you are definitely starting your own business.
- Standard business
cards measure approximately 55mm x 85mm.
- They may be single
sided or double sided.
- There are many other variations such as the weight of card
used, the finish, the font and so on.
What details should
be on my business card?
A business card needs to:
- Indicate the business type (Ideally, the company name will make this clear.)
- Show your qualifications,
if appropriate
- Give telephone
number(s) (Always include a landline number. A business can appear 'dodgy' if only a mobile number is given.)
A business card may also include:
- A tagline (E.g. ‘Never
Knowingly Undersold’, John Lewis; ‘Because You’re Worth It’, L'Oréal; ‘You Either Love it or Hate It’, Marmite)
- Additional logos e.g. social media,
trade or professional organisation
Finally, the design for one of Morgan Gleave Art & Design's business cards clearly giving the important information on one side and showing the logo on the other.
Questions and comments are welcome.
