Saturday 27 February 2016

A Professional Graphic Designer Can Do at Least 8 Wonderful Things for Your Business







1.  A professional graphic designer will make your business look bloomin' brilliant.


When it comes to first impressions, image is everything in business - that applies just as much to micro-businesses as it does to multinationals…

Read More Here




Thursday 25 February 2016

Arranging a Classy Wedding on a Shoestring? Invest in a Wedding Logo!






What the partners of Leicestershire based
 Morgan Gleave Art & Design 
have learnt during 12 years of running a small business. 



You do not have to spend a fortune on a lavish wedding to ensure that it will stand out from the crowd.  



What is a Wedding Logo?


A Wedding Logo is a bespoke image created specifically for your wedding.  What can be more romantic than your very own 'brand'?



What is a Wedding Logo for?


A Wedding Logo can be used on all your wedding stationery, cake(s), gifts for the wedding party, favours for the guests, roller banners to welcome guests, decorations - more or less anything.


After the wedding it could be made into a piece of artwork to commemorate your big day. 



What sort of things can we have on our Wedding Logo?

Nearly anything.  


A Wedding Logo is a visual representation of you as a couple and/or how you feel about each other.

  • The image could brings together different aspects of your relationship.


  • It could represent where or how you met.


  • Shared interests could be depicted.


  • It may be self explanatory.


  • It could relate to something that only you and your intended are aware of - it could be your fun secret.

It can be anything you would like it to be with the following exceptions



Copyrighted material.  

For example, if a couple wanted to commemorate their first meeting in M&S Food Hall, they may find that some of the material they would like to use is copyrighted to M&S.



  • At best, obtaining the relevant permission to use copyrighted material would be expensive and time-consuming


  • At worst, the permission is withheld although the costs incurred associated with seeking permission will still be payable.


Illegal/immoral material



For example, porn, racist images or statements and so on.  The kinds of things not usually associated with weddings anyway.



Surely having a bespoke Wedding Logo designed would be very expensive?

You may be surprised by how inexpensive it is to have a simple logo designed.  


Have you heard about the true cost of a piece of clothing?  The initial cost divided by the number of times it is worn.



The same applies to your Wedding Logo.  The more you use it, the less it costs.

Once the design has been perfected, it can be used over and over.  


For the wedding, the only additional expense would be print for the stationery and the cost of the cake.  These things are usually purchased anyway.  


It can make a simple, one layer cake into something really special.  


If you swap a traditional tiered cake for a one layered cake with your Wedding Logo on it, the difference in price should pay for your  logo and probably with some left over.


This does not mean that should you have your heart set on a tiered cake that your logo may not be incorporated into the design for that too.    



Can we use our Wedding Logo anywhere else?


Whether or not your Wedding Logo can be used later depends upon the design.  


If it is wedding specific, there is little you can do with it afterwards - except use it for your Golden Wedding Anniversary celebrations...


If it relates more to you as a couple, then there are many more ways to use it:



  • Personal compliment slips.  Invaluable.  Once you have some, you will wonder how you ever lived without them.  They save you so much time when it is polite to send something written to someone but  a letter or card is unnecessary and would be too time consuming.  Eg when returning something important that someone has forgotten after spending a weekend with you.


  • Contact cards.  These are like business cards but have your personal contact details on them.  Invaluable when you meet new people - much easier than a rushed hunt for a pen and a scrap of paper.  They are particularly helpful if your name is unusual or has an unusual spelling - just hand over your card so that people can copy it rather than go through the spelling palaver.  (If your accent if different than the local one, trying to get yourself understood can be a nightmare...someone around Morgan Gleave Art & Design knows all about that...)


  • Blog (s)


  • Letter headings.  Few letters are written these days making those that are written all the more important.  A stack of headed paper will last for years and give your letters just that little extra kudos.


  • Party invitations


The list of possible future uses of your Wedding Logo can go on, and on, and on, and on...   


Once you have paid for your Wedding Logo, you can use it for anything you wish.



How do we get a Wedding Logo?


It will come as no surprise, given that Morgan Gleave Art & Design is a graphic design business, if we say contact a graphic designer.  


Bear in mind that prices between small, provincial companies such as ours vary enormously from the big, glossy London based companies.   
Unless you are a big, glossy couple and willing to pay big, glossy prices, it is best to steer clear of big companies and approach a small design company or a freelance designer


This does not mean that you will get an inferior design.  The designers are often people who have been employed by those big companies but have decided to branch out on their own.  The difference in price relates more to their overheads than their quality.


If possible ask for recommendations from people you know and who have used them.  Treat online recommendations from strangers with caution as they are of limited value.  


Contact several companies and choose the one you feel connects with you and really cares about you and your big day.  


Remember that you do not have to only consider companies in your local area - although it is good to support your local economy - because even small companies like Morgan Gleave Art & Design, use modern technology such as email, Skype to interact with their clients.


Finally, if you are on a strict budget you can always approach a graphic design company and ask what can be done within your budget e.g. £100.  A good graphic designer will do all they can to help you because decent business people care about their clients.  They care more about their long term reputations than making a short term profit from every client that comes their way.


Wednesday 17 February 2016

6 Tips for Confident Business Networking





What the partners of Leicestershire based 
Morgan Gleave Art & Design 
have learnt during 
12 years of running a small business. 

This is an overview of four related articles recently posted on this blog.

Underpinning everything here is that you should be organised and plan ahead.  



Tip 1:    Look good,  Feel good  

  • Ensure that you are well dressed, groomed and accessorised
  • Decide what you are going to wear, check that it is clean and in good repair well in advance.  


Click HERE for more details. 

Excuse me, folks...I think you need to tone it 
down a tad.  Oh, and nude isn't such 
a good look either...

This little poppet has the right idea.



























Tip 2:   Plan 


  • Know when and where you are going.  
  • Ensure you have everything you need.  
  • Decide what are going to say about your business  
  • Consider what questions to ask  


Click HERE for more details


Surely it's not THAT difficult to 
think of questions...


An irrelevant but intriguing image. 
Anybody got any ideas about 
what's going on?





























Tip 3:  Put your business head on  (Think Worzel Gummidge)  



  • Ensure that you arrive in good time to spend a few moments mentally making the transition from travelling mode to Efficient, Confident Business Mode.  
Click HERE for more details 

It's good to have different heads.
Hopefully you will have time to dry clean 

your suit, Worzel.

Goodness gracious me!
You certainly found a handsome head, Worzel.  

Cleaned your suit too.
You're sooooo SEXY Worzel  Gummidge...










































Tip 4:  Make your entrance  



Walk in like a film star who is smiling and ready to talk pleasantly to anybody.
Not sure about the off the shoulder look and 
a tad heavy on the make up, but you'll do, Elizabeth.




Well, Richard, you've certainly got confidence...but 
don't you think that a bog standard suit would be better?
















































Tip 5:  Remember your manners 

Polite



Not polite. 
 (Huh!  Caught out!)

































Tip 6:  Have Fun!

Best try to have fun without 
leaping on a fellow networker...


...and rolling around on the floor
 is probably going a bit far too.


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